Genesis Santos

Since Genesis first submitted an article to Brew Your Best Year, we have been constantly featuring his work through our website. In his first ever featured article, he ends it saying “I hope this inspires you just like everyone else who spreads the good vibes in each person’s day. I wish you, a very fulfilling journey in life and of everything in between talks, laughs, and moments.” Through his contributions, we can say that Genesis has continued to inspire the community through his thoughts and stories about life and everything in between.

WHO IS HE? Genesis Santos, 22 years old
WHAT DOES HE DO? He is a Communications Strategist and a professional writer.

1. Tell us about your story as a writer. How did you discover your love for writing?
I started when I was twelve or around that time in high school. It dawned on me that I can never love Mathematics (but hey, I’m good at Arithmetics!), nor see myself doing scientific activities (I can still picture the first time I dissected a frog!) I pretty much enjoyed my Communication Arts class (which is also the degree I pursued in college). I fell in love the moment I first read The Little Prince, and I said to myself I wanted to write. I want my writing to reach an audience.

2. What kind of writer are you? Describe your style/niche and how has this changed through the years.
In a Business Solution/Marketing/Public Relations ompany, the writing I do from 8am-5pm is enterprise-centric but concise, clear, and comprehensive at the same time. I consider my writing as informative yet entertaining, less preachy and more ‘showy’. It can also be romantic/emotional, depending on what I write about. Throughout the years, I have learned to find my voice but then again, writing is rewriting, so learning also continues. That’s how I grow.

3. What is the highlight of your practice so far?
My essays, literary works, and articles have been published on Thought Catalog, Brew Your Best Year Community, Creative Slate Populace Inc., UP Writer’s Club, etc. My friends and I recently launched, an online lifestyle content platform for millennials, by millennials. Other than those I mentioned, I also maintain a blog,, where I dish out my adventures, musings, and events (either press release articles or my own content). I have never explored the traditional media industry, but that’s something I’d like to enter soon (and maybe write my own book.)

4. Where do you get inspiration?
I don’t solely look for inspiration when I write. I basically craft the discipline to produce content with or without plentiful inspiration. If I am inspired, perhaps it is because I read a beautiful story, a sentence that’s music to my ears, or a song that hits me to the core. When I lack inspiration, I take breaks, spend time outside, and take naps after a cup of coffee.

5. What is your creative process like?
I just start. Let the words flow, I say– be it when I queue, in transit, or when I am too distracted by my own ideas. I write them down, then reread them when time permits. That’s how I start to develop an idea. From there, I keep it creative, authentic, and relevant. I’ve realized, I need to start writing to get the writing done.

6. Do you experience creative blocks? What do you do when this happens?
My creative blocks are basically the by-product of me being lazy and procrastinating. I am still in the process of disciplining myself to get things done in due time.

I usually read some of my favorites such as The Little Prince, Coelho’s books, random anthologies sitting on my shelves just as to inspire me again, and find ways to be creative and start writing.

7. How do you choose what story to write?
I choose stories that can touch lives and move people to action. I write what I am familiar with. I enjoy telling stories with food, travels, mountain climbing, and thoughts that run through every millennial’s head (dating, relationships, career, being a 20-something, etc).


8. Who are some of the individuals you look up to in line with your craft?
Locally, I like how my friends in the industry write. Some are poets, spoken word artists, or content marketers. I like the humor and sassiness of Jessica Zafra (and her being a cat lady is a plus!). Locally, I like how my friends in the industry write. Some are poets, spoken word artists, or content marketers.

Internationally, I adore Seth Godin’s thoughts (I read his blog every day), and the capacity of Alain de Botton to craft a riveting story from a very technical or metaphysical topic (talk about Philosophy). Right now I am geeking out when I listen to Evan Puschak (@TheeNerdWriter). His Youtube Channel (The Nerdy Writer) is a collection of video essays discussing an array of topics i.e. music, art, films, and/or books.

9. What’s your favorite article/story/essay that you’ve written/created?
I want to say that I am happy to share my Coming Out Story published on Christmas Day last year. I think that has enabled me to be… me.

10. What kinds of challenges are associated with your craft/job and how do you overcome them?
Being out of my comfort zone is what I like about my job. This has enabled me to be focused yet agile, cunning yet discerning. When I write outside work, I I find deadlines to be a challenge, but the challenge of managing time in general is the enemy. It still goes back to disciplining myself and the craft.

11. What are your biggest lessons as a writer?
Stagnation leads to procrastination. Procrastination is the biggest enemy of a writer. Hence, avoid being stuck. Move! Write! Just don’t stop.

12. What do you believe is an important factor in creating a good piece of story?
The audience loves an authentic story. Gone were the days when click-bait articles get more shares or hits. Gone were the days when listicles were considered a thing. Authentic stories, no matter how long, how short, or how technical, attract readers. Being real means a lot, really.

13. What advice can you give the community, especially emerging writers?
As an emerging writer, our craft gets dangerous when we think too much about what other people think. It’s okay to listen to your audience, but your voice should emanate. Also, don’t overcriticize your work. That’s where creativity gets hindered.

14. What is Brew Your Best Year to you and how has it inspired you as a writer?
Brew Your Best Year enabled my voice to be heard, or my writing to be seen by a number of people. In my own way, I hope I have inspired the community, too.


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