For their Summer on the Street campaign, Bonifacio High Street collaborated with Manila’s most loved brands to bring about exciting weekend events that catered to different interests- from food, to culture, outdoor sports, pets, travel, photography… A celebration of passions emerged. Who could be the best partner for the arts? The Coffee Bean & Leaf®, of course!
As a brand, we have always been supportive of the arts in all forms. We hosted a performing arts workshop, where our participants learned about Theater Improv and Creative Movement, with Third World Improv and Daloy Dance Company. Our workshop participants, together with some other musical artists from BGC Impromptu, also showcased their talents and performed outdoors at the heart of BHS as a culminating activity.
Aside from the performing arts, BHS also brought in their regular Art Mart featuring Manila’s talented artists, and hosted Chalk Art sessions all throughout the day. We even brought back our giant The Coffee Bean & Tea Leaf® cup, where the first 25 people who registered during the day got the opportunity to paint on the cup, filling it with words and art with this question in mind: “how will you brew your best 2016?”
And for the whole weekend, Bonifacio High Street’s shoppers and diners were treated to free Sparkling Ice Teas from their food truck.
Thank you to all who participated and joined the#artxmusicxthecoffeebean! We hope to see you in our next Brew Your Best Year event!
For the full story and photos from the event, click here: